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A Practioner's Guide to Public Relations Research, Measurement and Evaluation

De (autor): Don W. Stacks

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A Practioner's Guide to Public Relations Research, Measurement and Evaluation - Don W. Stacks

A Practioner's Guide to Public Relations Research, Measurement and Evaluation

De (autor): Don W. Stacks

review Goodreads
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
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PRP: 136.34 Lei

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109.07Lei

109.07Lei

136.34 Lei

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This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
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