Mishka is a gay social media influencer and sex worker, who has made beauty his life mission.

He sees beauty as more than a matter of looks, but as a philosophy, which determines all aspects of his life. As a result, Mishka obsesses over his looks, his power of attraction and on fulfilling his excessive materialistic needs.

Yet, behind the strong façade, Mishka is an insecure young man, who lives to please whoever shows him a little attention or even false praise.

The book provides a brutally honest depiction of the main character's toxic relationship with his body, his social media followers, and his patrons.

Who can be blamed for Mishka's self-destructive behaviour? His desperate need to please his patrons? His patrons struggle with their sexual desires? Or the society that tends to discard every anomaly?