Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
De (autor): Arthur Asa Berger

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
De (autor): Arthur Asa Berger
Ads, Fads, and Consumer Culture—now in its fifth edition—draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
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Ads, Fads, and Consumer Culture—now in its fifth edition—draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
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