Are you struggling to close sales despite hours of hard work and preparation? Do the words "It's too expensive", "I'll have to talk to my partner", "I'm not ready to make a decision yet" leave you feeling bitter and frustrated?For most sales people closing is the most difficult element of the selling process. Sales reps meet with prospects, dazzling them with exquisite presentations, only to see the sale inexplicably fall through.What if you could consistently close deals without resorting to out-dated and ineffective techniques that create stress, panic, anger, irritation and a host of other upsetting emotions for customers?Imagine being able to get more customers and skyrocket sales without having to sell to everyone, badmouthing the competition, canned sales scripts and resorting to aggression and pushiness!These dated strategies are all about the salesperson and their presenting of their pitch and NOT enough about the customer.Employing psychological pressure by appealing to someone's fears, greed or pride to persuade the potential buyer to make a quick purchasing decision simply doesn't work and it can have a devastating impact on you or your company's credibility.In fact, a study released by New Century Media revealed consumers were 30 percent more willing to buy a product when hard-selling tactics weren't applied.Surprised? You shouldn't be!Sales reps that put the customer's needs ahead of their own are rewarded with loyal customers, credibility, recognition and referral business!The sales game is all about who you are as a person and how you sell yourself.In Always Be Closing you'll discover: * The groundbreaking "Platinum Rule" (This alone can easily double your sales)* How to harness energy, determination and courage you didn't know you had!* The #1 reason you are LOSING sales. (Hint: Shut up and Listen!)* How to build INSTANT rapport with even the most difficult prospect.* The 'secret sauce' to building unbreakable and lasting trust with every client.* How to gain a substantial advantage over your competition using the revolutionary 'spider webbing' principle.* How to go from being an ordinary sales person to YOUR customer's salesperson!Always Be Closing represents a paradigm shift in the art of closing sales. By applying the techniques and tools within its pages, you'll get more customers, receive more referrals and earn more money.Whether you are new to sales or a seasoned sales professional, Always Be Closing will allow you to approach ev