Applied Marketing Analytics Using R
Applied Marketing Analytics Using R
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
PRP: 454.95 Lei
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386.71Lei
386.71Lei
454.95 LeiPrimesti 386 puncte
Livrare in 2-4 saptamani
Descrierea produsului
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
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