Peter Levitan spent over 35 years studying the Baby Boomer generation in his role as a senior executive at Saatchi & Saatchi Advertising Worldwide, the world's largest advertising agency, as the founder of successful Internet publishing and technology companies and the owner of his own national marketing agency. His clients have included General Mills, Johnson & Johnson, Microsoft, Nike and the United Nations. He was named the Newspaper Association of America's New Media Pioneer in 1999. Peter grew up in Manhattan in the 50s and 60s, went to Woodstock and has lived across the U.S. and Europe. As a teen, he stumped the panel on television's To Tell The Truth by claiming to be a National Science Award winner who experimented with LSD and he represented the Baby Boom generation on the short-lived TV show The Generation Gap. Boomercide: From Woodstock to Suicide is just the beginning of what will be an evolving series of books and blog entries about the 76 million Baby Boomers: our history, successes, dreams and retirement opportunities and issues. Peter's popular Baby Boomer blog lives at Peterlevitan.com.