Born Global Firms: A New International Enterprise
Born Global Firms: A New International Enterprise
Helps managers and scholars understand the born-global phenomenon. This book offers a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises.
PRP: 136.34 Lei
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122.71Lei
122.71Lei
136.34 LeiPrimești 122 puncte
Livrare in 2-4 saptamani
Descrierea produsului
Helps managers and scholars understand the born-global phenomenon. This book offers a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises.
Detaliile produsului
