Brand Mechanics: The Art and Science of Building Brands

De (autor): Michael Llewellyn Williams Phd

Brand Mechanics: The Art and Science of Building Brands

De (autor): Michael Llewellyn Williams Phd

Michael Llewellyn-Williams, PhD is the Founder of BrandMechanics(R), a brand consulting firm in San Francisco specializing in brand and communications strategy development, but without the fluffy nonsense and BS. An award-winning, hands-on brand strategist and agency account planner for over 30 years, Dr. Llewellyn-Williams been a conference speaker/chair in Europe, the United States and Asia.

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Editie: Paperback

Nr. pagini: 210

Cod: BRT9780615747323

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Brand Mechanics: The Art and Science of Building Brands

De (autor): Michael Llewellyn Williams Phd

Brand Mechanics: The Art and Science of Building Brands

De (autor): Michael Llewellyn Williams Phd

Descrierea produsului

S-ar putea sa-ti placa si

Aaker on Branding: 20 Principles That Drive Success - David Aaker

The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling--And What to Do about It - Allen Weiss

The Brand Building Playbook: A Guide With Easy Steps for Every Budget - Wouter Chömpff

Brand Admiration - C. Whan Park

How Brands Become Icons: The Principles of Cultural Branding - D. B. Holt

The Brand Therapy Book: Key branding lessons to save time and money while winning hearts and minds. - Fabian Geyrhalter

Building Strong Brands - David A. Aaker

Marketing Superpowers: Build A Brand So Good That Getting Customers Feels Like Magic - Jon Davids

Effective Brand Building: Unlock Growth with Strategy, Insights, and Measurement - Andrew Geoghegan

Digital Branding: How to Successfully Build and Measure a Brand Online - Daniel Rowles

Scaling Success: How to build a brand that breaks barriers - Kathryn E. Strachan

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be - Marcus Collins

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices - Marco Pichierri

Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business - Hilary Jm Topper Mpa

Build Your Brand Like You Give a Sh!t: Embrace your purpose and unleash your potential - Bobby Gillespie

Brands and BullS**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age. - Bernhard Schroeder

Smashvertising: How to Crush Your Competition with Ads That Buyers Can't Resist - Drew Eric Whitman

X Thinking: Building Better Brands in the Age of Experience - Jason Huang

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