George Brough started building motorcycles shortly after the First World War. The machines were named Brough Superior both to distinguish them from his father's Brough machines and to denote the highest levels of performance and quality of manufacture. Throughout the 1920s and 1930s, the name Brough Superior was synonymous with the very best in motorcycle design. The machines gained fame in the hands of riders such as Bert le Vack, Eric Fernihough, Noel Pope and, of course, T E Lawrence 'Lawrence of Arabia'.