Tara Cottrell is a writer, digital strategist, and mom. She consults and writes for lifestyle and wellness brands in Silicon Valley and is a well-being advocate for at-risk and foster youth. She is currently the web content manager at Stanford University's Graduate School of Business. When she's not working, writing, or parenting, she's shoe shopping. She lives in Menlo Park, CA.

Dan Zigmond is a writer, data scientist, and Zen priest. He advises startups and venture capital firms about data and health. He is a contributing editor at Tricycle, the largest Buddhist magazine in North America, and teaches at Jikoji Zen Center, a small Buddhist temple in the Santa Cruz mountains. In May 2015, he was named one of 20 Business Geniuses You Need to Know by Wired Magazine, as he frequently reminds his kids. He lives in Menlo Park, too.