This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do:

* What does it take to succeed as a coach? How long does it take?

* Why it matters to get practice clients and where to find them

* Why is it so important to think like a buyer rather than like a seller?

* What can you charge?

* How do you make yourself distinctive in a crowded market?

* What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time?

* How can you exploit social media?

* Overcoming your fear of selling: how to sell with integrity

* Going for growth: what is involved in building an even bigger business?

"Jenny Rogers has the rare ability to offer the lessons of decades of experience in ways which are practical to implement and easy to absorb. This book is comprehensive - offering both high level concept and lots of important details on the kinds of things that differentiate the successful coaching professional from the crowd. Perhaps most importantly she offers proven, thorough answers to critical questions that many people would not even think to ask in setting up or developing their business."
Phil Hayes, Chairman, Management Futures, UK

"Another great book from Jenny Rogers. I remember using the first edition of her book very early on in my career and remain hugely grateful for the informed insights and sensible suggestions. As always with Jenny's books, a new edition does not simply mean a few typos corrected and a couple of new references. In addition to the really helpful sections I remember from the first edition (e.g. on how to manage networking and selling whilst remaining authentic), Jenny has drawn on her ex