"Business Mastery" is the art of mastering the skills, strategies, resources, and opportunities necessary for advancing a business in any economy. This mastery encompasses understanding various aspects of a company, such as recognizing organizational and market potentials, creating effective systems, generating value, strategic superiority, building a powerful brand, achieving impactful marketing, mastering sales, and related skills, developing winning teams, and ultimately managing finances and profitability to gain the knowledge needed to navigate the path to success.

This book was written to reflect the outcomes of achievements, profitability, and the impact a business can have on its community of customers. It was written so that organizations could identify and resolve everything that causes their vital functions to fail, enabling them to continue progressing in any economy. It was written to help organizational teams transform market and economic changes into opportunities and platforms for economic growth.

I wrote Business Mastery to make ambitious visions achievable and unclear paths as predictable as possible.