In 2005, a four-man PsyOp team was assigned to Sadr City, a violent Baghdad neighborhood of more than 2.5 million residents. The mission? Turn the ideological tide against insurgent leader Muqtada Al Sadr and his Mehdi militia by the promotion of pro-democratic messages among the Iraqis. The means? Use of psychological operations: non-kinetic force. Written in boots-on-the-ground-real time, Boone Cutler unveils basic principles of psychological warfare, illustrating the effectiveness of real-world tactics that he and his team implemented to reach that part of the Iraqi consciousness that has long been the victim of learned helplessness. Boone's miniscule attention to detail and vivid storytelling ability allows the reader to track the effectiveness of non-kinetic warfare in Sadr City, encounter by encounter. Ultimately, Boone makes the case that non-kinetic warfare is, perhaps, the most overlooked tool in the United States' arsenal for legitimate, successful, and long-term nation-building.