Celebrity Influence: Politics, Persuasion, and Issue-Based Advocacy
Celebrity Influence: Politics, Persuasion, and Issue-Based Advocacy
Why should we listen to celebrities like Bono or Angelina Jolie when they endorse a politician or take a position on an issue? Do we listen to them? In this book Mark Harvey takes a close look into the phenomenon of celebrity advocacy in an attempt to determine the nature of celebrity influence, and the source and extent of its power.
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210.54Lei
210.54Lei
247.69 LeiPrimesti 210 puncte
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Descrierea produsului
Why should we listen to celebrities like Bono or Angelina Jolie when they endorse a politician or take a position on an issue? Do we listen to them? In this book Mark Harvey takes a close look into the phenomenon of celebrity advocacy in an attempt to determine the nature of celebrity influence, and the source and extent of its power.
Detaliile produsului
