How a new generation of graphic designers has created fresh visual paradigms for Iranian culture

In the last two decades, Iranian poster design has achieved widespread admiration and distinction for its innovative explorations of type and typography, which have been notably accelerated by the implementation of new digital technologies. As Iran's early graphic designers emphasized illustration, so today's designers accentuate typography, giving rise to a new national visual language. An understanding of the new Iranian design paradigm also requires some familiarity with traditional Iranian art and culture.
The posters presented in this latest installment of Lars Müller Publishers' Poster Collection series have expanded the boundaries of Iranian poster design and showcased the energy, passion and enthusiasm of a new generation of designers.