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Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands

De (autor): Angeline Close Scheinbaum

review Goodreads
Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands - Angeline Close Scheinbaum

Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands

De (autor): Angeline Close Scheinbaum

review Goodreads
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.
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PRP: 426.04 Lei

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383.44Lei

383.44Lei

426.04 Lei

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Descrierea produsului

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.
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