Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands
Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.
PRP: 451.10 Lei
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405.99Lei
405.99Lei
451.10 LeiPrimești 405 puncte
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Descrierea produsului
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.
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