Corporate Social Responsibility is Not Public Relations
Corporate Social Responsibility is Not Public Relations
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
PRP: 88.33 Lei
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79.50Lei
79.50Lei
88.33 LeiPrimesti 79 puncte
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Descrierea produsului
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
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