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Corporate Social Responsibility is Not Public Relations

De (autor): Sangeeta Waldron

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Corporate Social Responsibility is Not Public Relations - Sangeeta Waldron

Corporate Social Responsibility is Not Public Relations

De (autor): Sangeeta Waldron

review Goodreads
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
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88.33 Lei

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Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
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