Creating a Blockbuster Brand: Hollywood's Storytelling Secrets for Your Business
Creating a Blockbuster Brand: Hollywood's Storytelling Secrets for Your Business
Logan, Greg: - Greg Logan is a global leader in brand storytelling, based in Los Angeles, CA. For over 30 years, the world's biggest brands have turned to him to create stronger messaging that connects with both the head and the heart. He is a distinguished writer who has won multiple international awards across multiple mediums, including advertising (Cannes Lions), television (MIPFormats in Cannes), and film (Crystal Bear, Berlin Film Festival). Logan has successfully brought all these worlds together to develop unique and hugely successful storytelling formulas for brands big and small.
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Logan, Greg: - Greg Logan is a global leader in brand storytelling, based in Los Angeles, CA. For over 30 years, the world's biggest brands have turned to him to create stronger messaging that connects with both the head and the heart. He is a distinguished writer who has won multiple international awards across multiple mediums, including advertising (Cannes Lions), television (MIPFormats in Cannes), and film (Crystal Bear, Berlin Film Festival). Logan has successfully brought all these worlds together to develop unique and hugely successful storytelling formulas for brands big and small.
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