Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape
Customer Experience (CX) Engineering in Aerospace and Defense: Delivering Winning Value Propositions in a 'New-Game' Landscape
The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher.
They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.PRP: 421.52 Lei
Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.
358.29Lei
358.29Lei
421.52 LeiPrimesti 358 puncte
Livrare in 2-4 saptamani
Descrierea produsului
The authors contend that new business capture teams operating in the aerospace-defense sector which adopt their "Best Practices, Outside-In, Customer-Centric" approach to executing their capture processes can attain supranormal contract win rates-as high as 80% and higher.
They back up this claim with captivatingly told case study vignettes of 21st century competitions that they were personally involved with, providing teams with practical step-by-step guidelines, tools and templates to help replicate these successes.Detaliile produsului
