Make better decisions using every variable with this deconstructed introduction to data analytics. While exposure to data has become a daily ritual for the rank-and-file knowledge worker, true understanding-treated in this book as data literacy-is knowing what's in the data. Everything, from the data's source to the specific choice of variables, algorithm, and visualization shapes the data and molds its journey from raw data to business insight. It's important to learn the terms and basic concepts - just like basic accounting and financial literacy for being a successful decision-maker in the business world. This book is ideal for anyone who is interested in making sense of data analytics without the assumption that you understand specific data science terminology or advanced programming languages. Topics covered in this book: Data MiningBig DataMachine Learning Alternative Data Data ManagementWeb ScrapingRegression AnalysisClustering AnalysisAssociation AnalysisData VisualizationBusiness Intelligence
Make better decisions with this easy deconstructed guide to data analytics.
Want to add data analytics to your skill stack? Having trouble finding where to start?
Cell by cell, bit by bit, this book teaches you the vocabulary, tools, and basic algorithms to think like a data scientist. Like assembling a complex Lego set, each chapter connects and adds individual blocks of knowledge to build your data literacy. This linear structure to unpacking data analytics takes you from zero to confidently analyzing and discussing data problems like a data scientist.

Who is This Book For?This book is ideal for anyone interested in making sense of data analytics without the assumption that you understand data science terminology or advanced math. If you've tried to learn data analytics before and failed, this book is for you.

A Practical ApproachThis book takes a hands-on approach to learning. This includes practical examples, visual examples, as well as two bonus coding exercises in Python, including free video content to walk you through both exercises. By the end of the book, you will have the practical knowledge to tackle real data problems in your organization or daily life.

What You Will Learn From Reading This Book- How to recognize the common data types every data scientist needs to master
- Where to store your data, including Big Data
- New trends in data analytics, including what is Alternative Data and why not many peop