Sarsfield, Steve: - Steve Sarsfield is a leading expert in data quality and data governance, focusing on the business perspectives that are important to data champions, front-office employees, and executives. Steve runs an award winning and world recognized blog called the Data Governance and Data Quality Insider and is a popular public speaker on the topic, having delivered countless presentations at industry conferences and college campuses throughout the United States. He is a member of the organizing committee for the 2009 MIT Information Quality Industry Symposium (IQIS) which facilitates vibrant discussion among practitioners and academicians on how to improve the quality of information. Steve draws practical wisdom and inspiration from his colleagues at Harte-Hanks Trillium Software and its customers as they venture into their own data governance projects.