Learn how the masters leverage story to sell more on every project.

In Design for Story: Create Immersive Outdoor Living Experiences, entrepreneur and innovator Noah Nehlich reveals how to combine cutting-edge technology with classic storytelling techniques to create compelling immersive experiences.

Practical and easy-to-follow, Design for Story investigates the challenges of well-known landmarks, landscapes, masterpieces, and inventions to offer unexpected tips to designers striving to create the most memorable designs.

In this book, you'll learn:

• How to fuse your client's story with your design to create an emotional connection
• How inspiring your client motivates them to want to work with you
• How to move past sales speech and tell a story that makes your design memorable
• Practical tips on how to deal with indecisive clients

With Design for Story, discover how to communicate effectively with your client and persuade them to choose your design plan.