Marzia Aricò is a design leader, independent consultant, coach, author, and public speaker. She has dedicated most of her career to enabling organizations to approach and deliver meaningful transformation through design. Over the years, she has worked with organizations such as adidas, JPMorgan Chase, Ford Motors, Gucci, and Xero. She is a designer with a PhD in Organizational Studies from Copenhagen Business School. Marzia profoundly believes in the power of combining design and business, as well as practice and academia. Contamination is her approach to change.