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Developing New Products and Services: Learning, Differentiation, and Innovation

De (autor): Lawrence Sanders

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Developing New Products and Services: Learning, Differentiation, and Innovation - Lawrence Sanders

Developing New Products and Services: Learning, Differentiation, and Innovation

De (autor): Lawrence Sanders

review Goodreads
Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation.
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PRP: 224.67 Lei

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190.97Lei

190.97Lei

224.67 Lei

Primesti 190 puncte

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Focuses on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation. This book shows how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation.
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