Eating the Big Fish
Eating the Big Fish
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
PRP: 201.60 Lei
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161.28Lei
161.28Lei
201.60 LeiPrimești 161 puncte
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Descrierea produsului
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.
Detaliile produsului
