Pulizzi, Joe: - Joe Pulizzi is the founder of multiple startups, including the content creator education site The Tilt, and the bestselling author of several books. Always ahead of the content marketing curve, he first used the term in 2001, then launched the Content Marketing Institute and Content Marketing World. In 2014, Pulizzi received the Lifetime Achievement Award by the Content Council. He has two weekly podcasts--the motivational Content Inc. and the content news and analysis show This Old Marketing--and his foundation, The Orange Effect, delivers speech therapy and technology services to over 200 children in 34 states.

Brian Piper is Director of Content Strategy and Assessment for the University of Rochester. An SEO practitioner and web content developer since 1996, he helps large institutions, like Xerox, Harris, Carestream, and Volvo, build their audiences and brand awareness. Piper has presented at national and international events, including Content Marketing World, ContentTECH, PRSA Icon, Content Ed, HighEdWeb and EduWeb.