headerdesktop libfest21octo25

MAI SUNT 00:00:00:00

MAI SUNT

X

headermobile libfest21octo25

MAI SUNT 00:00:00:00

MAI SUNT

X

Promotii popup img

🎉LIBfest e ON!🎉

Reduceri de până la -80%,

Cărți cu Autograf, Dialoguri

Spre experiențele culturale >>

EXOTICISM, Brands & Society: Ethics and Aesthetics of Diversity

De (autor): Gerald Mazzalovo

EXOTICISM, Brands & Society: Ethics and Aesthetics of Diversity - Gerald Mazzalovo

EXOTICISM, Brands & Society: Ethics and Aesthetics of Diversity

De (autor): Gerald Mazzalovo

Exoticism is an old word from an old world. The Enduring Power of Exoticism. The word has become obsolete because of its association with the exactions of colonial times and an era when distant lands were still mysterious and challenging to access. Yet, despite evolving societal norms, exoticism remains a powerful force in society, at the heart of consumption and geopolitical decisions. It is a source of desire, dreams, and sometimes hatred, driven by human curiosity for the unfamiliar and the desire to escape from daily routines' History Matters - Exoticism cannot be separated from its colonial past, but its modern application requires a nuanced understanding that respects diversity and avoids stereotypes. Inspired by Victor Segalen's efforts in his Essay on Exoticism (1908), the author sets out to give new relevance to a term that defines an omnipresent phenomenon in our society. Identity versus Otherness - Alterity and Distance are mirrors in which one can apprehend one's identity. Exoticism figures are the Other and Elsewhere and the mysteries associated with them. The author extrapolates Segalen's essay's subtitle to Ethics and Aesthetics of the Diverse to transform it into an analytical instrument. Semiotics and expert semioticians have contributed to understanding how the phenomenon generates meaning. Exoticism in Modern Marketing - Brands use exoticism not just to signify difference, but to activate a sense of desire, adventure, distance, exploration and mystery, helping to elevate their products. Numerous examples of brand communication in perfumes, watches, soft drinks, musei, etc., have fed the reasoning and exposed how brands frequently use the phenomenon. Market research has analyzed Thailand consumers' reactions to different types of exoticisms. Specific recommendations guide brands in optimally using exoticism in their communication and creation activities. As Diversity is the term gradually replacing exoticism in the 21st century, an entire chapter is dedicated to it. Ethics of exoticism - The book raises important ethical questions about how exoticism is used in relation to the representation of diversity in media and advertising. To borrow from Victor Segalen and Jean Baudrillard's (1993) expressions, this book addresses, through multidisciplinary methodologies, the eternal incomprehensibility, the irreducible foreignness of cultures, manners, faces, languages, and the impenetrability of Individuals and races-all sources of genuine exotic
Citeste mai mult

LIBfest %

-15%

transport gratuit

PRP: 472.94 Lei

!

Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.

402.00Lei

402.00Lei

472.94 Lei

Primesti 401 puncte

Important icon msg

Primesti puncte de fidelitate dupa fiecare comanda! 100 puncte de fidelitate reprezinta 1 leu. Foloseste-le la viitoarele achizitii!

Livrare in 2-4 saptamani

Descrierea produsului

Exoticism is an old word from an old world. The Enduring Power of Exoticism. The word has become obsolete because of its association with the exactions of colonial times and an era when distant lands were still mysterious and challenging to access. Yet, despite evolving societal norms, exoticism remains a powerful force in society, at the heart of consumption and geopolitical decisions. It is a source of desire, dreams, and sometimes hatred, driven by human curiosity for the unfamiliar and the desire to escape from daily routines' History Matters - Exoticism cannot be separated from its colonial past, but its modern application requires a nuanced understanding that respects diversity and avoids stereotypes. Inspired by Victor Segalen's efforts in his Essay on Exoticism (1908), the author sets out to give new relevance to a term that defines an omnipresent phenomenon in our society. Identity versus Otherness - Alterity and Distance are mirrors in which one can apprehend one's identity. Exoticism figures are the Other and Elsewhere and the mysteries associated with them. The author extrapolates Segalen's essay's subtitle to Ethics and Aesthetics of the Diverse to transform it into an analytical instrument. Semiotics and expert semioticians have contributed to understanding how the phenomenon generates meaning. Exoticism in Modern Marketing - Brands use exoticism not just to signify difference, but to activate a sense of desire, adventure, distance, exploration and mystery, helping to elevate their products. Numerous examples of brand communication in perfumes, watches, soft drinks, musei, etc., have fed the reasoning and exposed how brands frequently use the phenomenon. Market research has analyzed Thailand consumers' reactions to different types of exoticisms. Specific recommendations guide brands in optimally using exoticism in their communication and creation activities. As Diversity is the term gradually replacing exoticism in the 21st century, an entire chapter is dedicated to it. Ethics of exoticism - The book raises important ethical questions about how exoticism is used in relation to the representation of diversity in media and advertising. To borrow from Victor Segalen and Jean Baudrillard's (1993) expressions, this book addresses, through multidisciplinary methodologies, the eternal incomprehensibility, the irreducible foreignness of cultures, manners, faces, languages, and the impenetrability of Individuals and races-all sources of genuine exotic
Citeste mai mult

S-ar putea sa-ti placa si

De acelasi autor

Parerea ta e inspiratie pentru comunitatea Libris!

Acum se comanda

Noi suntem despre carti, si la fel este si

Newsletter-ul nostru.

Aboneaza-te la vestile literare si primesti un cupon de -10% pentru viitoarea ta comanda!

*Reducerea aplicata prin cupon nu se cumuleaza, ci se aplica reducerea cea mai mare.

Ma abonez image one
Ma abonez image one
Accessibility Logo