After six years of research, six case studies, and more than 220 interviews with Toyota employees, distributors, and dealers across the globe, the authors provide fascinating insights on the inner workings of the Toyota company and why it is so successful.
Extreme Toyota offers the first real, comprehensive inside look at what makes one of the world's best companies run. With unprecedented access to the inner working of Toyota, the authors spent six years researching the company, interviewing hundreds of executives and employees, and discovering the company's secret of success. What they uncovered will surprise you and change the way you think about business. Simultaneously rigidly traditional and seriously innovative, it is precisely those internal contradictions that make the company so successful and admired.