Jane has dedicated her life's work to a cause that matters. But something isn't working, and Jane is having a hard time getting people to support the great work her organization does. They don't seem to notice or care. "So what?" they say. It's frustrating because there's so much Jane wants to achieve, but she simply doesn't have the resources.

And then Jane read a new book by master storyteller Lisa Gerber, and learned how to tell a compelling story. She learned to tell the right story at the right time to the right people. And in doing so, Jane uncovered beautiful stories that unlocked her audience's attention - and their wallets. Now, instead of asking, "Who are you?" they say, "What do you need?" Jane went from So what? to So funded!

And so can you.