Many coffee shop owners find themselves in the coffee business because they are attracted to the romance of the café life-relationships formed over a cup of Costa Rican coffee, the caramel smell of coffee beans wafting through the door, blissful afternoons connecting with your community. And then they find themselves stuck in crushing 80-hour workweeks, with hundreds of decisions to be made and the lack of financial revenue to make it all worth it. At the Sustainable Coffee Institute, we are interested in seeing coffee shop owners not only become profitable, but we're also interested in creating sustainable businesses that allow their owners to thrive. We've mentored hundreds of coffee shop owners on the path to creating a sustainable coffee shop and found that the three most important steps understanding the vision, mission, and values of your coffee shop, creating systems around that core and walking it all out in a six-month-long implementation plan. When businesses are clear about who they are and their decisions align with who they are-ease, focus, and sustainability follow. This book will not only teach you how to discover the vision, mission, and values of your coffee shop but it will give you practical advice on business culture and coffee shop management systems. Follow our fictional-but all too familiar-character, Claire, as she goes on this journey and decide for yourself if you'd like to go on the journey to create a thriving and sustainable coffee shop.