The battle cry shouted at the Battle of San Jacinto--"Remember Goliad!"--cemented Goliad's place in its importance to the Texas Revolution. In fact, every schoolchild learns about the significance of this special town in Texas history courses. Goliad is also famous for originating the Texas cattle industry, due in large part to the thousands of cattle raised at nearby missions. After the Texas Revolution, Goliad became a prosperous Texas ranching town, with the businesses, services, and social organizations appropriate to such a community. Since that time, the town has harkened back to its Spanish colonial and Texas Revolutionary past, to ranching, and to that original late-19th, early-20th century town, continually reinforcing and celebrating those periods. Much remains from those earlier eras, which makes Goliad one of the most visited and loved towns in Texas.