Greener Marketing

De (autor): John Grant

Greener Marketing

De (autor): John Grant

John Grant started his communications strategy career at JWT and then BMP-DDB where he won the IPA Effectiveness Grand Prix. He went on to become co-founder and head of strategy at London creative hot shop St Luke's (as featured in the Harvard Business Review, Fast Company Magazine and Campaign Agency of the Year). Since then John has advised clients on brands, marketing, behaviour change, strategy and innovation.

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Editie: Paperback

Nr. pagini: 272

Cod: BRT9781119689119

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Greener Marketing

De (autor): John Grant

Greener Marketing

De (autor): John Grant

Descrierea produsului

S-ar putea sa-ti placa si

Innovation for Sustainable Business - Iwona Zdonek

Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good - Michelle Carvill

The New Nature of Business: The Path to Prosperity and Sustainability - Andre Hoffmann

Sustainable Marketing: A Holistic Approach - Mark Peterson

Greener Products: The Making and Marketing of Sustainable Brands - Al Iannuzzi

Purposeful Brands: How Purpose and Sustainability Drive Brand Value and Positive Change - Sandy Skees

Marketing for Social Change: How to Turn Purpose Into Business and Social Impact - Kian Bakhtiari

Dealing with Socially Responsible Consumers: Studies in Marketing - Jishnu Bhattacharyya

Content Marketing Strategy: Harness the Power of Your Brand's Voice - Robert Rose

Brand Activism: From Purpose to Action - Philip Kotler

Sustainable Advertising: How Advertising Can Support a Better Future - Matt Bourn

People, Planet, Profit: Environmentally and Socially Sustainable Business Strategies - Kit Oung

Leading Sustainable Innovation: A Roadmap for Technical Environments - Jo North

Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives - Pantea Foroudi

Sustainable Marketing: The Industry's Role in a Sustainable Future - Paul Randle

Iconic Advantage: Don't Chase the New, Innovate the Old - Soon Yu

International Management Behavior: Global and Sustainable Leadership - Henry W. Lane

Brands Don't Win: How Transcenders Change the Game - Stan Bernard

De acelasi autor

Debunk It! Fake News Edition: How to Stay Sane in a World of Misinformation - John Grant

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