Forbes, Andy: - Andy Forbes has an extensive career in technology, spanning over four decades, and is now channeling his IT experience towards investigating the impact of artificial intelligence, especially Generative AI, on Salesforce project delivery. His expertise in CRM and project management is complemented by his ITIL and Salesforce certifications. Having spent a decade at a Global Systems Integrator and driven by his entrepreneurial mindset, Andy has successfully led numerous Salesforce projects for Fortune 500 clients. His commitment to innovation and excellence is evident in his approach to enhancing IT service delivery and usage with the help of AI.