Fed up with fast-fashion and mindless shopping? So was Inger.

By committing to a twelve-month shop-stop, she delves into the polarizing world of ffast-ashion and returns with a bunch of questions.

Why do we think shopping is the ultimate female bonding experience? Are people who don't shop super boring? Considering that the planet is running out of natural resources, should we only shop at ethical stores? And how come everyone always says, 'I have nothing to wear, ' when in the history of the world we've never owned more clothes than we do today?

Along the way, Inger faces the temptations of sales, finding the perfect vintage dress, and needing to look just right for important events. Does she shop, or does she resist?

Part memoir, part series of unscientific observations, How Do I Look? demystifies shopping and calls for a redefinition of what it means to be a conscious consumer in the 21^st century.