How to Market Books
How to Market Books
With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book's approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans - and an objectivity which supports their future management of issues not yet on the horizon.
Thoroughly updated, this 6th edition maintains the book's popular, accessible and supportive style, and now offers:
A fully international perspective for today's global industry
New case studies to illustrate changing industry issues and application
Completely updated coverage of digital and social marketing and GDPR
Topical updates, more case studies and tips on getting work in publishing on a companion website
PRP: 407.91 Lei
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367.12Lei
367.12Lei
407.91 LeiLivrare in 2-4 saptamani
Descrierea produsului
With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book's approach is logical and calming; beginning with marketing theory and moving into how this works in practice. Readers benefit from a blend of practical advice on how to organise and deliver marketing plans - and an objectivity which supports their future management of issues not yet on the horizon.
Thoroughly updated, this 6th edition maintains the book's popular, accessible and supportive style, and now offers:
A fully international perspective for today's global industry
New case studies to illustrate changing industry issues and application
Completely updated coverage of digital and social marketing and GDPR
Topical updates, more case studies and tips on getting work in publishing on a companion website
Detaliile produsului