A step by step guide for starting your first business. Learn the basics from naming the business to getting a website to marketing and sales. You don't need a business degree. Each concept is explained in detail and real world examples are provided. Turn your hobby or idea into a business that makes money.

Included in the book are details on:

• What can you do - ideas for a business you can start and run yourself.
• How to sell - understanding why people buy and the basics of know, like, trust and ask.
• How to find customers. Not everyone is your customer. Find the right people who will buy from you.
• What is brand, why does it matter and how to develop a brand for your business.
• Understand the basics of marketing and what is right for your business. Learn about digital and physical marketing, from signs to ads to social media.
• Customer service - how to bring customers back.
• Essential financial reports - you don't need to be a financial expert, but you do need to understand money. Are you really making money - understanding how to manage your money and how to determine profit and loss.
• Learn about the gig economy where you can balance a job and being independent.
• and putting it all together - the final chapter describes starting a specific business from idea to opening.