Would you like your shop to be as successful it possible can be? Would you like financial security?

If you answered yes to any of these questions, this book is for you. And you will not have to lower your prices.

This book is an easy-to-follow reference guide containing 145 ways to improve your small business's bottom line. You will discover information on how to present, manage and promote your florist shop.

Just a few changes, a few minutes of your day or maybe just a change of attitude can turn your florist shop into a small business success story.

This book is not about floral arranging techniques and bouquet design and is not suitable if you want to learn about the general floral industry.

In this book you will learn the three keys to small business growth and your florist's increased profits:

• cultivate
• grow
• thrive

CULTIVATE

Uncover the secrets to increase your profit without getting another new customer. You will learn to cultivate an environment to sell as much as possible to customers already coming to your store.

GROW

Increase the volume of customers coming to your store and build customer loyalty with advertising and promotion. Social media, guerrilla marketing, television and radio, all have their own chapters. Of course the more traditional flyers, newsletters and advertisements get their own chapter. There is an idea for every budget.

THRIVE

Discover the tactics to keep your shop thriving and the profits rolling in for years to come.

This book one of a series of books on small business marketing and small business operations. This book has been written by a small business owner, in consultation with a number of florists.