Used in universities and biz schools in Finland, Barcelona, USA, Korea, Canada and the Middle East; and in executive trainings of companies like Halliburton TX, Agilent and PropertyFinder, this book will help you to transform data into not just information, but valuable knowledge. ***
In this book, you will learn by example how to visualize the fascinating topics of gender equality, inclusion, solar energy and bias. You will also learn, What is the role of a narrative in a graphic; The foundations of visual narratives and what is the relationship between data, information and knowledge. The authors (a Kaggle master, a Bloomberg ex bureau chief and a psychology professor) bring together concepts of Data Science, Design Thinking and Strategy to take the reader on a journey where the destination is nothing less than great visual storytelling.
You can be an MBA candidate, an instructor, a strategy consultant or an entrepreneur, this book explains the visual fundamentals for building graphics that convince decisivelyDesigned as a series of Socratic exercises, this book is for you if you work with Excel, SPSS, or Tableau; no data skills or special math skills are required.
What will you learn? (learning outcomes)
Identify the role of a narrative in a graphic.
Transform data into information.
Synthesize knowledge from data.
Apply visual thinking tools to the decision-making process.
Select visual communication techniques to persuade.
Detect biases and lies in charts. Praise from the readers
"look at this tremendous contribution" - Juan Riquelme D az, Editor del Grupo Valpara so en SoyChile
"I was going through the book and it looks great " - Mauricio Zanotti - Director ONG La ruta Solar"Here in Argentina the community in data science is really growing, and I love visualizations and find the way to tell the story." - Agustin Blacker"
Along with greeting and thanking you for such a good contribution delivered through the book I am reading (now in its translated version)." - Rosa Velasques
"An eye opener" - Benjamin Jon, Wales."A holistic approach to how to create knowledge with classic rhetoric." - Birgitta Edberg About the authors
Marybeth Sandell is a Swedish-American journalist and has been, among others, bureau chief of the Bloomberg London office. He has worked in Stockholm, Zurich and New York; and has taught at the University of North Carolina. She has a Masters in Communication and Technology from UNC Cha