Engaging users is essential to every area of online business... Discover everything you need to know to make sure that happens. Are you considering a career in UX design? Or maybe you collaborate with UX designers and don't fully understand what it is they do... It's a field that flummoxes many people because it's such a fast-growing industry, and if you have no background in design, it can seem like an intimidating field to break into.
But UX design is critical to success in any online business - and you need only check the most recent statistics to see why... A negative user experience will compel 89% of consumers to use a competitor A well-designed and strategic user experience design can boost conversion rates by 400% And that's just the tip of the iceberg. It's clear to see that UX design is crucial... but the best part is that once you begin to understand how it works, it's a truly exciting field to work in. As you get to know more about what users want and find innovative ways to cater to their needs, you'll realize the power UX designers have... and you'll want to soak up information that will help you improve your design at every possible opportunity. The field of UX design is a field of growth and potential - not just for business, but for designers themselves. And no matter how inexperienced you feel you are right now, you're in exactly the right place to fling open the doors to an exciting future as a designer. Inside this comprehensive yet straightforward guide, you'll discover: The fundamentals of UX design demystified and clearly explained How UX design affects business success - and what you need to know to get your business on the right track The difference between UX design and UI design - and why it matters 5 essential DESIGN THINKING steps to creating a UX design that truly engages users 3 reasons why originality isn't the most important part of the equation (and what is!) Real-life case studies that illustrate design thinking (see what you can apply to your own process) Industry-proven UX design principles that serve as shortcuts to becoming a great designer quickly. How to establish a clear roadmap for a successful UX career How you can develop your skills to visualize ideas clearly... so you can bring them to life Things you need to know about creating a UX/UI portfolio (and why you'll want to do this) Essential design tools you need to know about And much more.  If you're worried that your lack of design experience will preven