Read Israeli Business Culture before interacting with new contacts, and return to it whenever necessary for added processing of your cross-cultural experiences.Author Osnat Lautman uses the word ISRAELI(TM) as an acronym to depict the general profile of Israel's business culture: I InformalS StraightforwardR Risk-TakingA AmbitiousE EntrepreneurialL LoudI ImprovisationalIn this revised and expanded second edition: Non-Israelis will learn about the origins of the Israeli culture, its main characteristics and how to bridge the gap when working with Israelis. Israelis will gain more awareness of how they are perceived by their colleagues, supervisors and subordinates around the globe. Both Israelis and non-Israelis will acquire tools to enhance communication, which is the cornerstone of profitable business in our diverse global economy.