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La Vaca Púrpura: Diferénciate Para Transformar Tu Negocio

De (autor): Seth Godin

La Vaca Púrpura: Diferénciate Para Transformar Tu Negocio - Seth Godin

La Vaca Púrpura: Diferénciate Para Transformar Tu Negocio

De (autor): Seth Godin

Diferénciate para transformar tu negocio

El mundo está cambiando de forma vertiginosa y, con este, las reglas del marketing. Las cuatro Pes y las viejas prácticas han dejado de funcionar por una sencilla razón: la saturación de los medios y de la mente del consumidor. Para que nuestro producto no se vuelva invisible en esta nebulosa de opciones debemos hacerlo extraordinario, diferenciarlo. Y nada más extraordinario y diferente que una vaca púrpura.

Seth Godin nos brinda su visión y opiniones sobre la función del marketing en las organizaciones y nos abre los ojos a una nueva y sobresaliente mentalidad que hará que nuestros productos y planteamientos de mercado dejen de ser perfectos para convertirse en diferentes y transformadores. Diferénciate para transformar tu negocio

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PRP: 74.09 Lei

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66.68Lei

66.68Lei

74.09 Lei

Primesti 66 puncte

Primesti puncte de fidelitate dupa fiecare comanda! 100 puncte de fidelitate reprezinta 1 leu. Foloseste-le la viitoarele achizitii!

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Diferénciate para transformar tu negocio

El mundo está cambiando de forma vertiginosa y, con este, las reglas del marketing. Las cuatro Pes y las viejas prácticas han dejado de funcionar por una sencilla razón: la saturación de los medios y de la mente del consumidor. Para que nuestro producto no se vuelva invisible en esta nebulosa de opciones debemos hacerlo extraordinario, diferenciarlo. Y nada más extraordinario y diferente que una vaca púrpura.

Seth Godin nos brinda su visión y opiniones sobre la función del marketing en las organizaciones y nos abre los ojos a una nueva y sobresaliente mentalidad que hará que nuestros productos y planteamientos de mercado dejen de ser perfectos para convertirse en diferentes y transformadores. Diferénciate para transformar tu negocio

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Detaliile produsului

Editie: Paperback

Nr. pagini: 192

Cod: BRT9786077476528

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