Business-to-business (B2B) selling of complex solutions requires an exceptionally high level of collaboration and iteration. Many organizations conquer the "nail it" phase-finding product-market fit and developing a winning business strategy. Yet, their pioneering ideas and innovations fail when they attempt to "scale it," driving sales at an accelerated rate to reach their growth potential.

Light Your Sales FUSE by Reese Gomez provides a versatile approach to accelerate go-to-market (GTM) maturity and sales for not only reaching but exceeding short-term and long-term scaling objectives. SalesSparx's Focus, Unite, Sell, Expand (FUSE) method is a replicable formula for synchronizing company functions, quickly adapting to market conditions, and closing GTM capability gaps to accelerate growth. Supplying you with a proven roadmap for driving rapid goal attainment and revenue generation, Light Your Sales FUSE prepares organizations for pushing innovations to market. This book provides case studies specific to healthcare software, services, and technology companies but can be used by any B2B company that sells complex solutions regardless of industry.