Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.

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Editie: Hardcover

Nr. pagini: 304

Cod: BRT9780071813372

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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

De (autor): Rajat Paharia

Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

De (autor): Rajat Paharia

Descrierea produsului

S-ar putea sa-ti placa si

Go Big or Go Home: 5 Ways to Create a Customer Experience That Will Close the Deal - Diana Kander

Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences - Eric Berridge

Gamification: Playing for Profits - Chris Collins

Customers Know You Suck: Actionable CX Strategies to Better Understand, Attract, and Retain Customers - Debbie Levitt

Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions - Donna Weber

Customer Analytics for Dummies - Jeff Sauro

The Seven Pillars of Customer Success: A Proven Framework to Drive Impactful Client Outcomes for Your Company - Wayne Mcculloch

Rule of 24: The Future of B2B Client Engagement - Robert D. Riefstahl

The Digital Experience Company: Winning in the Digital Economy with Experience Insights - Alfonso De La Nuez

Pattern for Excellence: Engage Your Team to WOW More Customers - Brigham Dickinson

Routledge International Handbook of Consumer Psychology - Cathrine V. Jansson-boyd

B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience - Daniel D. Prior

The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business - Blake Morgan

Customer Loyalty: How to Earn It, How to Keep It - Jill Griffin

Winning on Purpose: The Unbeatable Strategy of Loving Customers - Fred Reichheld

The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers - Daniel Quick

The Data Deluge: Making Marketing Work for Brands and People - Arun C. Kumar

A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture - Steven Van Belleghem

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