Only 19% of first-time donors give a second gift. This statistic shows us we have a significant problem in the nonprofit industry.Can you imagine if a major corporation only had 1 in 5 customers return for additional purchases? If a retail store chain lost over 80% of its new customers? If a restaurant only had 19% of customers come back a second time? None of them would stay in business. No one would accept that number. And we shouldn't either.Jeremy Reis spent two years researching and testing to identify the six attributes of a Magnetic Nonprofit. A Magnetic Nonprofit is one that attracts the right people to become supporters and volunteers. In this book, you'll learn how your nonprofit organization can become magnetic.You'll be guided through these six attributes of becoming a Magnetic Nonprofit: Transparency: Openly sharing information Thankful: Shows gratitude Tenured: Longevity of an organization or ability to project expertise Timely: How quickly a nonprofit responds to an external situation or communications with donors and volunteers Testimony: An affinity to a cause because of a personal experience or experience of someone closely connected to the donor Tribe: People in your circle of support These six characteristics apply not only to donors but also to employees and volunteers. When these six characteristics are perfectly aligned, your organization could enter into a supporter's "top three organizations." The top three organizations are the ones that come to mind first when someone wants to support a cause with resources such as time, money, or even working for the organization. Jeremy Reis has over a decade of nonprofit marketing and fundraising experience, including serving as the Senior Director of Marketing at Food for the Hungry (FH), an international relief and development organization. In the last five years, FH has almost tripled their private income and the number of active donors has grown significantly. In fact, at the time of publication, the organization has over 110,000 active monthly donors with an 83% multi-year donor retention rate. What People Are Saying In my 45 years of nonprofit development work, this is one of the best books I've found on attracting donors--and accomplishing the even harder mission of retaining donors. You'll find stories and inspiring content that will be invaluable to nonprofit organizations that want to advance and fund their mission to make the world a better place. Read this book today! You wi