Brad Parkes has been involved with membership organisations at the highest levels for a number of years, and has developed a number of tried and tested strategies and approaches which, when applied, will help any membership organisation to flourish.

In this book you will find a wealth of knowledge and expertise presented in a lively and attractive way, using a threefold approach:

• The story of a young man, Billy, just starting out on his career, Billy's boss and mentor Alex and a cafe called Archie's.
• Case studies and real-life examples.
• Suggestions, hints and tips to apply in order to run a membership organisation successfully.

In today's increasingly fragmented society, it is crucial that membership organisations of all sorts and sizes survive and thrive.