Marketing: Based on First Principles
Marketing: Based on First Principles
Palmatier, Robert W.: - Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.
PRP: 637.59 Lei
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Palmatier, Robert W.: - Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.
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