Marketing in Healthcare-Related Industries
Marketing in Healthcare-Related Industries
This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.
PRP: 454.50 Lei
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363.60Lei
363.60Lei
454.50 LeiPrimești 363 puncte
Livrare in 2-4 saptamani
Descrierea produsului
This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.
Detaliile produsului
