Marketing in Healthcare-Related Industries
Marketing in Healthcare-Related Industries
This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.
PRP: 454.50 Lei
Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.
386.32Lei
386.32Lei
454.50 LeiPrimesti 386 puncte
Livrare in 2-4 saptamani
Descrierea produsului
This book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizing strategic marketing to deliver value and sustain confidence.
Detaliile produsului
