Marketing Warfare

De (autor): Jack Trout

Marketing Warfare

De (autor): Jack Trout

More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week".

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek

"Revolutionary Surprising "--Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today

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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek

"Revolutionary Surprising "--Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today

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Detaliile produsului

Categoria: Advertising & Promotion, General
Autor: Jack Trout
Editura: Mcgraw-hill Companies
An aparitie: 1997

Editie: Paperback

Nr. pagini: 224

Cod: BRT9780070527263

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Marketing Warfare

De (autor): Jack Trout

Marketing Warfare

De (autor): Jack Trout

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