Marketing Warfare

De (autor): Jack Trout

Marketing Warfare

De (autor): Jack Trout

More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week".

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek

"Revolutionary Surprising "--Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today

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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek

"Revolutionary Surprising "--Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today

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Detaliile produsului

Categoria: Advertising & Promotion, General
Autor: Jack Trout
Editura: Mcgraw-hill Companies
An aparitie: 1997

Editie: Paperback

Nr. pagini: 224

Cod: BRT9780070527263

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Parerea ta e inspiratie pentru comunitatea Libris!

Marketing Warfare

De (autor): Jack Trout

Marketing Warfare

De (autor): Jack Trout

Descrierea produsului

S-ar putea sa-ti placa si

UnCommoditized: Uncommon Ideas for Commoditized Markets - Saikat Dey

Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand's Favour - Andy Nairn

Las cinco fuerzas de Porter: Cómo distanciarse de la competencia con éxito - Stéphanie Michaux

Edge Strategy: A New Mindset for Profitable Growth - Alan Lewis

Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge - Katie King

Positioning for Advantage: Techniques and Strategies to Grow Brand Value - Kimberly A. Whitler

Beyond the Core: Expand Your Market Without Abandoning Your Roots - Chris Zook

Strategic Marketing Management - The Framework, 10th Edition - Alexander Chernev

7 Powers: The Foundations of Business Strategy - Hamilton Helmer

Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition - Benjamin Gilad

Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It - Theresa M. Lina

Think Beyond Value: Building Strategy to Win - David Flint

Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds - Mark W. Schaefer

Competitive Strategy: Techniques for Analyzing Industries and Competitors - Michael E. Porter

The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise - Mehrdad Baghai

Hbr's 10 Must Reads on Strategy (Including Featured Article "what Is Strategy?" by Michael E. Porter) - Harvard Business Review

Outthink the Competition: How Innovative Companies and Strategists See Options Others Ignore - Kaihan Krippendorff

The Essential Advantage: How to Win with a Capabilities-Driven Strategy - Paul Leinwand

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Positioning

Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout

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