Marketing Warfare

De (autor): Jack Trout

Marketing Warfare

De (autor): Jack Trout

More than 200,000 copies have been sold of this invaluable marketing classic by the authors of "Positioning". "A business book with a difference: Clear-cut advice, sharp writing, and a minimum of jargon.--"Business Week".

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek

"Revolutionary Surprising "--Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today

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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."--Newsweek

"Revolutionary Surprising "--Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."--USA Today

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Detaliile produsului

Categoria: General, Advertising & Promotion
Autor: Jack Trout
Editura: Mcgraw-hill Companies
An aparitie: 1997

Editie: Paperback

Nr. pagini: 224

Cod: BRT9780070527263

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Parerea ta e inspiratie pentru comunitatea Libris!

Marketing Warfare

De (autor): Jack Trout

Marketing Warfare

De (autor): Jack Trout

Descrierea produsului

De pe acelasi raft

Marketing Warfare - Al Ries

Law for Small Business For Dummies

Watertight Marketing - Bryony Thomas

The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right - Jack Trout

Positioning

SEO And Search Marketing In A Week - Nick Smith

How to Fund the Life You Want: What Everyone Needs to Know about Savings, Pensions and Investments - Robin Powell

Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service - John Goodman

Little Book of Badass Business: Criminally Good Advice - Hippo! Orange

Cloud Computing, Revised and Updated Edition - Nayan B. Ruparelia

The Book Direct Blueprint - Mark Simpson

The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function - Daniel C. Esty

Marketing Director's Handbook

Radical Relevance: Sharpen Your Marketing Message - Cut Through the Noise - Win More Ideal Clients - Bill Cates

The Non-Obvious Guide to Small Business Marketing (Without a Big Budget) - Rohit Bhargava

The Non-Obvious Guide to Marketing & Branding (Without a Big Budget) - Rohit Bhargava

The Guide to Tax Free Wealth 2019, 2020 & Beyond: Learn How the Wealthy Like Trump Use Cash Value Life Insurance, 1031 Real Estate Exchanges, 401k & I - Ryan Wright

What Got You Here Won't Get You There: How Successful People Become Even More Successful: Round Table Comics - Marshall Goldsmith

Marketing Strategy and Competitive Positioning, 7th Edition - Graham Hooley

Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible - Mary Christensen

De acelasi autor

Diferentiaza-te sau mori - Jack Trout

Noua pozitionare - Jack Trout, Steve Rivkin

Positioning

Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout

Repositioning: Marketing in an Era of Competition, Change and Crisis - Jack Trout

Jack Trout on Strategy - Jack Trout

The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right - Jack Trout