Do you want - to ensure the decisions you make are based on your passions and what's really important to you? - to attract like-minded people as friends, business associates, and clients? - to truly be happy and fulfilled? We determined our own Why's and repeatedly proved its power through coaching numerous clients. We hope that this book will enable you to connect with Who you really are, Why you do what you do, and What really matters to you - to create a happy and fulfilled life. "Marianna Lead and Maureen Miller's new book is a masterful exploration into self-awareness and a journey of discovery that guides you to a powerful destination - your personal brand." -John M. Ward Jr., PCC, Leadership & Life Transitions Coach "The internal driver exercise [Fuels] outlined in this book was one of the single most meaningful exercises I've done in my professional career; providing a baseline for coaching myself and the members of my team!" -Malissa Mauricio, Regional Vice President, Capital One "Me, My Brand and WHY is a powerful guide for discovering and utilizing your Personal Brand to achieve the kind of meaningful success that only comes with true self-awareness. It made a real impact on me and my clients." -Steven Hollerup, PCC Head of International Coaching Development for Oxford Global Resources