McDaniel, Carl: - Carl McDaniel is professor emeritus at the University of Texas-Arlington. He was the chairman of the marketing department at UTA for 32 years. McDaniel�s career spanned more than 40 years, during which he was the recipient of several awards for outstanding teaching. McDaniel has also been a district sales manager for Southwestern Bell Telephone Company and served as a board member of the North Texas Higher Education Authority, a billion-dollar financial institution. In addition to MKTG, McDaniel has written and co-authored over 90 textbooks in marketing and business. McDaniel�s research has appeared in such publications as the Journal of Marketing, Journal of Business Research, Journal of the Academy of Marketing Science, and California Management Review. McDaniel is a member of the American Marketing Association. In addition to his academic experience, McDaniel has business experience as the co-owner of a marketing research firm. McDaniel has also served as senior consultant to the International Trade Centre (ITC), Geneva, Switzerland. The ITC�s mission is to help developing nations increase their exports. He has a bachelor�s degree from the University of Arkansas and his master�s degree and doctorate from Arizona State University.